Advertising and sponsorship

Put your firm in front of
the people who decide.

The American Bankruptcy Institute reaches the judges, attorneys, turnaround advisors, lenders and trustees who run this industry. Every working day.

Daily newslettersThe ABI Journal, print and digital 18 committeesNine podcast channels WebinarsAudience retargeting
The idea

ABI is out-of-home advertising
for the restructuring industry.

You are not buying audience discovery.
You are buying the audience itself.

Every other channel charges you to find bankruptcy and insolvency professionals inside a much larger crowd. ABI starts with the crowd already assembled, already credentialed, and already paying attention.

You buy a placement and a period of time. The way you buy a billboard. There is no management fee, because there is nothing to manage.

Inventory we own

The billboards on our property

The Journal, the daily and weekly newsletters, the websites, the committee channels, the podcasts and the webinars. Published cadence, known audience.

Inventory we rent

The billboards we rent for you

Our audience followed out across the open internet, reached on the sites they read all day long, far beyond anything ABI publishes.

The audience

One bucket of people nobody else can assemble.

17,000+
Delivered every business day by the Insolvency Informer
230,000+
Monthly visitors to abi.org
4,000+
ABI Journal readers, plus a proven 55% pass-along rate
18
Subject-matter committees you can target one at a time

Daily, not occasional

Two of our newsletters publish every single business day. A placement here is a standing presence in the routine of the people who hire firms like yours.

Many surfaces, one audience

The same professional sees you in the Journal on their desk, in their inbox each morning, on the site when they look up a case, and in their earbuds on the commute.

Read, not skimmed

Our members open these publications because they are working tools, not subscriptions they forgot to cancel. Engagement runs well above commercial email norms.

How buying works

Tell us what you want to own.

Nothing here is sold as a fixed bundle, because the right program depends on which surfaces matter to you. Point at the placements you want. We confirm availability, build the package and price it by duration: a month, a quarter, a half year or a full year, with the rate improving the longer you hold the placement.