Placements

What you can buy.

Organised by what you are trying to do, rather than by our internal product list.

01  ·  Daily presence

Be in the inbox every morning.

Two of our newsletters publish every business day. A banner here is not a moment of exposure, it is a standing presence in a daily routine.

Largest daily audience

Insolvency Informer

17,000+ delivered every business morning. Header and main banner positions, five placements a week on a single buy. Text-only placements available for a quieter, editorial-style message.

Most closely followed

Rochelle's Daily Wire

6,500+ delivered every business day. Among restructuring professionals, having your case written up here is a milestone of its own. Header, main and square positions.

Weekly and international

Bankruptcy Brief & Global Insolvency Headlines

The Brief reaches 6,400+ every Thursday. Global Insolvency Headlines reaches a smaller international readership that is, per recipient, the most engaged list we publish.

Insolvency Informer
Insolvency Informer
02  ·  Precision

Speak to one segment of the industry at a time.

ABI committee newsletter
ABI committee newsletter

ABI's 18 committees are the most precise targeting in our owned inventory. Each is a working community around one corner of the practice, and each publishes to the members who chose to follow it.

If a single service line sells to one specific part of this industry, this is how you speak only to that part. Main and square banner placements are available in each committee newsletter, as single placements or multi-placement runs.

Committees can also be sponsored whole, not just one newsletter at a time. See sector ownership.

03  ·  The flagship

The ABI Journal, in print and on every device.

ABI's flagship monthly, published in print and in a full digital edition at the same time. The print copy sits on a desk for a month and carries a measured 55% pass-along rate. The digital edition reaches the members who have moved to reading on a screen.

One buy, two surfaces. A print placement comes with a matched digital placement at no additional cost, and the digital unit links straight through to a demo, a video or a case study.

Print

Back cover, inside covers, full page, half page and one third page.

In the app

A premier unit on the app home screen the moment a member logs in.

In the article

A banner inside the body of every Journal article, or inside one article of your choosing.

2,500+
App downloads and climbing
70%+
Of those readers actively engaged
50%
Membership target by April
Digital ABI Journal
The digital ABI Journal
04  ·  Voice and authority

ABI does not have a podcast. It has a network.

ABI published the first non-profit podcast in the world 25 years ago. Today that is nine channels under one brand, most of them produced by a named ABI committee, so you can sponsor the exact room you want to be in.

ABI Podcast
Priority Claims
Consumer
Unordinary Course
Business Reorg
Women in Restructuring
with Debtwire
Party in Interest
Reframing Mediation
Mediation
TechBytes
Emerging Industries
Fresh Starts
Emerging Leaders
Sponsor an episode

Audio and visual

The title credit on the broadcast, a 30 second message in the introduction, and a visual placement on the episode page.

Sponsor a series

Your experts, our network

We will build a sponsored series or an interview format around a subject you own. You bring the people, ABI produces and publishes it.

Webinars

Be in the room

200+ live viewers plus the hosted replay, and your name in every promotion sent to the full membership whether or not they attend.

05  ·  Always on

Two websites this industry checks by habit.

abi.org

abi.org

230,000+ monthly visitors. Advertising sits in the high-traffic areas of the site, where members land when they are looking something up rather than browsing. Available by the month, the quarter or the year.

globalinsolvency.com

globalinsolvency.com

20,000+ monthly visitors. A peer-created database of global insolvency resources. A tower unit sits on the daily Headlines landing page or on a section you select.

06  ·  Beyond our borders

Our audience. Their everyday internet.

ABI builds an audience from behaviour we can see: who visited our site, attended our conferences, or engaged with a specific piece of our content. Your creative then follows those people out across the open web.

You are not paying Google to find bankruptcy professionals inside the general population. You are paying to reach the ones ABI has already identified.

BloombergReutersCNBC The Wall Street JournalForbesMarketWatch LinkedInand thousands more
How it targets

Down to the individual

By occupation, job title, geography, engagement with specific ABI content and conference attendance. Extendable to LinkedIn and social platforms.

What you get back

Real reporting

Impressions and clicks by day, performance broken out by creative, and room to adjust mid-flight. Frequency capping keeps it from becoming wallpaper.

Want the rate card?

Every placement, every size, every duration, with the discount schedule for longer holds. Tell us where to send it.

Download the rate sheet